Pharrell Williams song 'Happy' from 2014 rapidly became one of the most catchy songs to hit the charts; with it today having hit nearly 700 million views on YouTube alone and peaking at number 1 in the chars in 19 different countries. Pharell picked up many grammy's from its success- the success can be seen through the release of '24 hour Happy' which showed various clips at various times. Another way it can be seen as successful is that everyone around the world got involved and made a happy recreation from the country/area they were in, for example 'Happy- We are from Paris' has over 3 million hits on Youtube.
The Happy recreation created a huge version of cross media convergence.
The viral nature of the song was further enhanced when it was on the sound track for the hugely popular 'Despicable Me 2' adding a further link of media, when minions were seen in the single release of the music video.
The shots within he video were filmed with a steady cam throughout; showing that a simple thing can make such a huge impact.
With the title 'Happy' the song is clearly meant to be happy and create a good vibe, but people have also expressed how annoying they think he song is- with multiple people in our media class alone disliking the song as they find it very annoying.
Within the song, some of Andrew Goodwin's features of music videos can be seen; like the relationship between the lyrics and visuals- Williams sings 'cus I'm happy' and the actors within the video all have smiles on their faces symbolising their happiness. There is also a clear visual style, something that the record label may have demanded; they may have demanded that they use a large amount of actors.There is also an intertextual reference of a minion from Despicable Me, in which the song was used in.
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