Tuesday, 14 July 2015

Why we chose 'Man Down'

Me and my fellow group member for the Preliminary Task, Reece, chose the song 'Man Down' by 'The Eden Project'.

We chose this because it has a very emotional first minute of lyrics in which we feel would be suited to the type of music video we would like do for our main task- so this would be the perfect thing to practice on.

We also feel that because the song does not have a music video we can create an original, but eye catching video that will suit the opening minute. This will be done through our knowledge of shots gathered over the past year and through the task of watching various music videos. A particular emotional song's music video we did watch was 'Hozier-Take me to Church' and the message sent out with the music video is incredible; one of which we hope to replicate.

Monday, 13 July 2015

What I learnt from re-creating 'Happy'

From the recent video I posted of mine and Reece's attempt of the 'Happy' re-creation is that you need A LOT of footage to make a half decent music video!
Me and Reece don't have brilliant time management, but we thought we had filmed more than enough- but in the end we ended up with barely anything and I will be the first to say our re-creation was very poor.
However, at least we can learn from mistakes for next time and as the old saying goes 'practice makes perfect'.

Another thing I learnt was a few more effects I could maybe use on my final piece; such as fast forwarding and rewinding. Also I have realised a variety of different shots is needed- high angle, low angle, close up etc to add different meaning to the video. Changing the brightness and little things like that can significantly change the effect the clip has, so all in all I think this has been good practie and I for one have learnt a great deal about what will be expected in the real piece.

Sunday, 12 July 2015

Textual Analysis: Happy

Pharrell Williams song 'Happy' from 2014 rapidly became one of the most catchy songs to hit the charts; with it today having hit nearly 700 million views on YouTube alone and peaking at number 1 in the chars in 19 different countries. Pharell picked up many grammy's from its success- the success can be seen through the release of '24 hour Happy' which showed various clips at various times. Another way it can be seen as successful is that everyone around the world got involved and made a happy recreation from the country/area they were in, for example 'Happy- We are from Paris' has over 3 million hits on Youtube.

The Happy recreation created a huge version of cross media convergence.

The viral nature of the song was further enhanced when it was on the sound track for the hugely popular 'Despicable Me 2' adding a further link of media, when minions were seen in the single release of the music video.

The shots within he video were filmed with a steady cam throughout; showing that a simple thing can make such a huge impact.

With the title 'Happy' the song is clearly meant to be happy and create a good vibe, but people have also expressed how annoying they think he song is- with multiple people in our media class alone disliking the song as they find it very annoying.




Within the song, some of Andrew Goodwin's features of music videos can be seen; like the relationship between the lyrics and visuals- Williams sings 'cus I'm happy' and the actors within the video all have smiles on their faces symbolising their happiness. There is also a clear visual style, something that the record label may have demanded; they may have demanded that they use a large amount of actors.There is also an intertextual reference of a minion from Despicable Me, in which the song was used in.



Our 'Happy' Re-creation

Me and Reece have made a somewhat poor attempt at re-creating the happy video, originally done by Pharell Williams.

Wednesday, 8 July 2015

Our class playlist analysis

Here is the link to the full playlist:





San Holo: Hold Fast
This song uses the genre conventions of Alternative Dance; and personally I found it quite boring. It was a very depressive and insane mood that was created but used a fast pace, with quick cuts as it matched the beat- showing the conventions to work. It is in black and white throughout, but the white is very bright, perhaps suggesting the mood that the singer has been blind.




The 1975: Robbers
There is a clear story throughout this indie bands music video, which I thought was very clever. The story is set in America and promotes some of the key stereotypes; drugs and guns. This is glamourised throughout and a clever gap in the narrative is created when the music stops, which adds effect and makes the video interesting.




The Smiths: Charming Man
This is another genre of Indie, but with a serious mood created throughout, the actor within the video is shown to be reckless, promoting the stereotypical man as they are not caring. Personally I found the video the most boring out of the whole playlist.




Matin Garrix: Don't look down
This song is clearly a pop song, even if the video was shown without sound. This is because of the happy mood and humour within the video, along with the dancing and bright colours. There is no real storyline to it, enhancing what pop songs really mean these days; not a lot, they are just good for entertainment purposes. Personally, I found the video very entertaining as it is fast paced and funny.




Vance Joy- Riptide
Throughout the video the movement and acting constantly matches the sounds. There is also a clear link from the name of the song to what is the video; Riptide is sung when pictures of the sea and beach are shown- showing a narrative link; adding an extra element to the video.

Tuesday, 7 July 2015

Storyboard of 'Californication'

This is my Storyboard of the first few bars of 'Californication' by the Red Hot Chilli Peppers.