Monday, 16 November 2015

Star Theory- Justin Bieber

Star Theory

The music industry likes to create stars. The word 'star' refers to the semi-mythological set of meanings constructed around the music performers in order to sell the performers to a large and loyal audience.

A recent example of an artist that I believe this applies to is Justin Bieber. He became famous at the age of just 16 for his fairly controversial 'girly' voice; which most people seemed to hate but he then developed his fan base of 'Beliebers'. Bieber now has 70 million followers on twitter and his fame all developed from he media attention he was given, with one of his first songs released ('Baby') now above 1.2 billion views with 5 million dislikes. This shows that even if people aren't too keen on you you can be a star, linking to the values of stardom.

Values of Stardom


  • Youthfulness- when Bieber first came on the scene he was young and youthful.
  • Rebellious- Bieber was seen to not care what his haters thought about him, and was even seen to spit on one of his fans; maybe not the best attitude but definitely rebellious.
  • Sexual Magnetism- A huge amount of females saw Justin Bieber as very attractive, securing himself multiple modelling jobs for famous brands (eg Calvin Klein)
  • Originality- every song he brings out has a different element to it; he used to do pop music mainly and now he has incorporated a little bit of house music into his songs too
  • Creativity/Talent- No matter how much people don't like him there is no denying he can sing. To have the majority of your hits to reach over 30 million views on YouTube you have to be talented and creative 
  • Disregard of social values- In his recent music video ('What do you mean?') he is seen to get very intimate with a girl in a hotel room, and there has been multiple news stories about him and other females relationships. He is often caught smoking and doing various other drugs fairly conspicuously and this is published in news papers, proving the disregard for social values. 
  • Success against the odds- Bieber started off with a large amount of haters, but now his status has increased massively and even I'm a fan of his music now!

Richard Dyer said that irrespective of the medium, stars do have things in common.
They are an image, not a real person that is constructed from a range of different materials, they are commodities produced and consumed on the strength of their meanings, to get their image they depend on a different subsidiary media,

The star image is made up of a range of meanings which are attractive to the target audience; this links to Bieber because everything he does is targeted towards his target audience and helps to make his fan base grow- they may like the fact that he is a bit of a rebel, they might like the fact he models for Calvin Klein; it makes them fonder of him.

Star Image

For a star to continue people want to know more about them personally; so people can connect and complete the image they have of them. This is done by continued consumption of their products e.g Justin Bieber has brought out a film called 'Believe' which tells audiences more about him and his private life keeping the his star image.

Performances (concerts) are set up to complete the image of the artist but ultimately are unsatisfying as the audience doesn't find out the full image of the artist so therefore makes them more determined to carry on consuming the products so they can find out the full image of the artist. This ultimately keeps the audience interested and ensures the star doesn't die out.

Justin Bieber regularly performs at concerts/does his own concerts to keep his audience interested in him, and it also makes his fan base grow.

Depending on the artist the audience may be positioned against the mainstrain or within the mainstream; or possibly even somewhere in between. Bieber's fans are positioned within the mainstream and are seemingly in love with anything he does- so no matter how bad his actions are his 'star image' clouds it.




Thursday, 8 October 2015

Music Video Regulation

The BBFC (British Board of Film Classification) are in charge of regulating music videos and ensuring the are suitable for viewing. Here are some examples of banned music videos:

'Just Lose it'- Eminem
The fact that I found evidence of Eminem having a video banned did not come to me as a shock, at all. I almost expect it! The irony of the song is that he seemed to have 'lost it' in the making of it; with the many elements of controversy. The song itself caused controversy because it has lyrics and parts within the music video in which it parodies and mocks Michael Jackson; who was scrutiny of child molestation at the time. Not only does it cause controversy for that but it badly spoofs Pee-wee Herman, imitating his signature shout within the chorus and Eminem even going as far as dressing as him for the video. Eminem also walks down the street naked in various parts of the video, and he also didn't hesitate to poke fun at MC Hammer, Madonna, Beavis/Cornholio and others.
Its hardly surprising that this was banned, but the song itself actually reached number one in the UK, Australia and New Zealand.


'Girls on Film'- Duran Duran
The song was banned for being too raunchy, but the song did well on the radio and the charts before the notorious video was filmed, but the controversy actually helped to keep the band in the public eye and the song on the charts for many weeks. This created the social interaction factor of the uses and gratifications; being the topic of debates/talk of people. The video featured topless women mud wrestling and other not-very-stylised depictions of sexual fetishes. The hazy yet sexy imagery made it tough to determine whether the photo shoot, which was under scrutiny, was fashion-oriented or explicitly inappropriate.


'Low'- Foo Fighters
Actor Jack Black teamed up with Foo Fighters’ Dave Grohl in a bizarre video where the two portray rednecks getting drunk in a motel room. The beginning of the clip shows the pair drinking heavily while filming each other, but it soon gets weirder when they proceed to put on sexy women’s clothes. Black wears a homely pink bikini top with a pink skirt, and Grohl wears a black thong and garters. The booze makes things spiral even more out of control, ending with Black vomiting into a toilet. The video was banned by MTV for its content in 2003, and although it never gets too explicit, it is ridiculously weird.






Monday, 5 October 2015

My choice and why

I had originally chosen to do a song of which I have been a fan of since it first came out; 'Homesick' by Catfish and the Bottlemen. However, recently I have decided to change my mind and do a song which I cannot stop listening to. The song is 'Trojans' by Atlas Genius.

This has meant I have had to adapt and add to my original ideas I had for the song by Catfish and the Bottlemen as it is obviously a change in song and also genre. Trojans is more of an alternative song with a different target audience; again making me change my ideas and theories I had for the audience.

I have recently completed my pitch the video and here are the lyrics with my ideas I have planned already.

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Sunday, 20 September 2015

Music Video Controversy

We were given this Q Magazine article:
From this article I can summarise that the writer is arguing certain Celebrities (Rihanna etc) get to a low point in their career and then have to spark some controversy that may push them back onto the forefront of music (or it could push them further back than the music periphery that they are more than likely on).

Controversy these days in music video plays a huge role; anything that may start the internet talking will be spread around the world in a very short space of time. This plays a key part in music hits, and for example as shown in this article, Rihanna's 'Bitch better have my money' video would have only peaked at a shoddy number 17th in the charts through music form. However, the hyped video grabbed attention, in particular I watched it on YouTube; in which it now has over 45 million views in just 2 months.

I agree with the writers points to a certain extent. This is because I agree with the point of him saying that when artists do try to push back on to the musical limelight by releasing controversial music videos it is time to go. It can be seen throughout the media, and womens gossip magazines (which my mum reads, not me... honestly...) that Rihanna has changed her form recently- going from a stereotypical pop star, looking clean and attractive to now still being attractive but looking more surly and almost depressive, through her dark clothing.
However, I don't think Rihanna would be trying to send out a political message- not intentionally anyway! She has just tried to create an eye catching video that to the current and older generation seems incredibly controversial- because who hangs a woman naked upside down and then stabs someone to death? She planned this video, with choreography; showing the record labels desire for views, and Rihanna is clearly is in a state of transformation and wants to try and re-kindle her career through an eye catching piece. However, there is not much within the video that suggests to me that she is implying a political message- she doesn't seem clever enough.

The lyrics used are so simple and repetitive showing her desire for the controversy as she has focused more on the video; making me agree with his point that it is just an event video and a 'mini movie' that invites views.

Genre Theories: Pop Music (Textual Analysis)

For this textual analysis I have used the song 'Cool for the summer' by Demi Lovato (please don't judge me...).
 
I've used this song to apply genre theories we have recently been learning.


The first theory applied to this music video is John Hartley (1994) and he argues that 'genres are agents of ideological closure-they limit the meaning-potential of a given text'. This suggests genre acts as a straight jacket; limiting creative potential. For example a person could say to a rock band that they can't have an element of pop because they are supposed to be a rock band.
Hartley's theory applies to this song because Demi Lovato is clearly a pop artist and within this video it shows only elements of pop; the glamour, the bright lights, the clothing, the partying etc. This shows the limitation of the artist and the genre; from this I can infer that Demi Lovato is scared of what the media may say if uses different genre elements; therefore doesn't want to cause controversy over her 'style' of music.

The next theory I will apply to this music video is Hodge and Kress; the idea that 'genres control the behavior of producers of such texts and the expectations of potential consumers'. Essentially, suggesting that genres can limit creativity and often merely conform to audience expectations. This music video backs up this point because it involves things that you would expect in a female pop star music video- things such as models, attractive clothing/shots, close ups of her face showing her attractiveness. Another thing is fast cuts within the video- a key feature you expect to see in a pop music video. The creativity is clearly limit through the setting and dress code; the music video shows bright colours in a party area with people well dressed- seen in thousands of music videos.
A pop artist that goes against this would be Rihanna who often uses things you wouldn't expect and doesn't let her genre limit her (somewhat controversial) ideas ie. running through a field topless.

John Fiske's theory is also proven by this music video. He said that 'generic conventions embody the crucial ideological concerns of the time in which they are popular'. From this is can gather that he is suggesting that genres tell us something about the way of the world in the time in which they are popular (essentially; reflecting the Zeitgeist). This video proves this through the attractive girls 'living it up' with the glamour and bright lights, wearing clothes that maybe your Nan would say 'where's the rest of your outfit then love?'. The fact that they are attractive/idolised means that they get a lot of money for not really doing a lot- they get to 'live the dream' by partying, driving round posh cities etc. This reflects the Zeitgeist through showing that people with money don't particularly have to work hard to get it, and can be portrayed as selfish and those who are working very hard that aren't as well know/attractive don't get as much money so don't get to live life like those with more money, and when Demi Lovato walks down that merky street with the rather short outfit on it is almost seen to be mocking that area, as she struts down there- within this, this could refer to the recent UK election of the conservative government.

A final theory is Rick Altman's argument that there is no such thing as 'pure ' genre anymore. Genre is progressive, in that it will always change. This may be suggesting hybridisation of the genres, and I think this video could well support this theory. This video is clearly pop but could be have an element of possible rock within it with the metal guitar riffs included and fairly heavy drumming at various points. Within the video as well, typical of a rock group, headbanging can be seen; proving the point that there is no such thing as a 'pure' genre.

The shots used in it are lots of close ups, showing the beauty of the women used within the video; representing them more as objects rather than females; raising the debate in the mise-en-scene aspect; are girls still less powerful than men, or do they dress like that because they like to. This is an on-going debate within the media, and is always a question raised.
The editing used is mainly quick cuts throughout



Tuesday, 15 September 2015

What I learnt from making 'Man Down'

Making 'Man Down' has helped me to realise that making a music video to a sad, slow song is very hard- and this has been key for helping me know what to do next year in my actual music video... NOT A SAD, SLOW SONG!!

Within the video we tried to use emotional shots, and effect and in my personal opinion I don't think it has worked out particularly well; don't get me wrong we tried our best but I feel like it could be a lot better. A thing I have learnt from making this piece is that for the main piece I am going to rely on myself, and work on my own- nothing against my partner Reece but I just feel like I will benefit if I work by myself.

In the making, I have learnt a lot of new ideas that I will definitely use next year to my advantage, and some of the effects I learnt are new and will also be useful in the future. Within 'Man Down' we did in fact learn from our mistake from the 'Happy' re-creation and filmed more than enough footage, but I don't think the footage was good enough and the shots were not correct for the mood we tried to create. However, every cloud comes with a silver lining as I will again learn from these mistakes and make the main piece next year better.

Monday, 14 September 2015

Man Down- CD Cover





Here is our CD front cover for our preliminary piece. 

Preliminary Practice Piece- Man Down

This is our first attempt at a music video. The song is by The Eden Project and the song is called 'Man Down'.


 

Tuesday, 14 July 2015

Why we chose 'Man Down'

Me and my fellow group member for the Preliminary Task, Reece, chose the song 'Man Down' by 'The Eden Project'.

We chose this because it has a very emotional first minute of lyrics in which we feel would be suited to the type of music video we would like do for our main task- so this would be the perfect thing to practice on.

We also feel that because the song does not have a music video we can create an original, but eye catching video that will suit the opening minute. This will be done through our knowledge of shots gathered over the past year and through the task of watching various music videos. A particular emotional song's music video we did watch was 'Hozier-Take me to Church' and the message sent out with the music video is incredible; one of which we hope to replicate.

Monday, 13 July 2015

What I learnt from re-creating 'Happy'

From the recent video I posted of mine and Reece's attempt of the 'Happy' re-creation is that you need A LOT of footage to make a half decent music video!
Me and Reece don't have brilliant time management, but we thought we had filmed more than enough- but in the end we ended up with barely anything and I will be the first to say our re-creation was very poor.
However, at least we can learn from mistakes for next time and as the old saying goes 'practice makes perfect'.

Another thing I learnt was a few more effects I could maybe use on my final piece; such as fast forwarding and rewinding. Also I have realised a variety of different shots is needed- high angle, low angle, close up etc to add different meaning to the video. Changing the brightness and little things like that can significantly change the effect the clip has, so all in all I think this has been good practie and I for one have learnt a great deal about what will be expected in the real piece.

Sunday, 12 July 2015

Textual Analysis: Happy

Pharrell Williams song 'Happy' from 2014 rapidly became one of the most catchy songs to hit the charts; with it today having hit nearly 700 million views on YouTube alone and peaking at number 1 in the chars in 19 different countries. Pharell picked up many grammy's from its success- the success can be seen through the release of '24 hour Happy' which showed various clips at various times. Another way it can be seen as successful is that everyone around the world got involved and made a happy recreation from the country/area they were in, for example 'Happy- We are from Paris' has over 3 million hits on Youtube.

The Happy recreation created a huge version of cross media convergence.

The viral nature of the song was further enhanced when it was on the sound track for the hugely popular 'Despicable Me 2' adding a further link of media, when minions were seen in the single release of the music video.

The shots within he video were filmed with a steady cam throughout; showing that a simple thing can make such a huge impact.

With the title 'Happy' the song is clearly meant to be happy and create a good vibe, but people have also expressed how annoying they think he song is- with multiple people in our media class alone disliking the song as they find it very annoying.




Within the song, some of Andrew Goodwin's features of music videos can be seen; like the relationship between the lyrics and visuals- Williams sings 'cus I'm happy' and the actors within the video all have smiles on their faces symbolising their happiness. There is also a clear visual style, something that the record label may have demanded; they may have demanded that they use a large amount of actors.There is also an intertextual reference of a minion from Despicable Me, in which the song was used in.



Our 'Happy' Re-creation

Me and Reece have made a somewhat poor attempt at re-creating the happy video, originally done by Pharell Williams.

Wednesday, 8 July 2015

Our class playlist analysis

Here is the link to the full playlist:





San Holo: Hold Fast
This song uses the genre conventions of Alternative Dance; and personally I found it quite boring. It was a very depressive and insane mood that was created but used a fast pace, with quick cuts as it matched the beat- showing the conventions to work. It is in black and white throughout, but the white is very bright, perhaps suggesting the mood that the singer has been blind.




The 1975: Robbers
There is a clear story throughout this indie bands music video, which I thought was very clever. The story is set in America and promotes some of the key stereotypes; drugs and guns. This is glamourised throughout and a clever gap in the narrative is created when the music stops, which adds effect and makes the video interesting.




The Smiths: Charming Man
This is another genre of Indie, but with a serious mood created throughout, the actor within the video is shown to be reckless, promoting the stereotypical man as they are not caring. Personally I found the video the most boring out of the whole playlist.




Matin Garrix: Don't look down
This song is clearly a pop song, even if the video was shown without sound. This is because of the happy mood and humour within the video, along with the dancing and bright colours. There is no real storyline to it, enhancing what pop songs really mean these days; not a lot, they are just good for entertainment purposes. Personally, I found the video very entertaining as it is fast paced and funny.




Vance Joy- Riptide
Throughout the video the movement and acting constantly matches the sounds. There is also a clear link from the name of the song to what is the video; Riptide is sung when pictures of the sea and beach are shown- showing a narrative link; adding an extra element to the video.

Tuesday, 7 July 2015

Storyboard of 'Californication'

This is my Storyboard of the first few bars of 'Californication' by the Red Hot Chilli Peppers.

Sunday, 14 June 2015

Textual Analysis: Music Video

Here is my textual analysis of a song before I was born, where I have tried to incooperate Goodwin's theories into. The song is by U2 and is called 'With or without you' from 1987.


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Friday, 12 June 2015

My introduction

Hi, its Me again- James Key.


I have decided to carry on with Media studies for another year and complete the A2 level. Over this past year I feel my media skills have developed drastically and I will find this second year easier as I know what to do.


Last year I feel that I contributed well towards my final piece with my group and I hope to do the same again this year but improve on my editing skills.


The aim of this year is to make a release package for a music video, and we have got to produce the music video and then 1 of 3 products;  A website for the band, A CD inlay for its release as part of a digipak or a magazine advertisement for the digipak.